Explaining WDRP Policy: 100% Reliable & On Time

The reason for this portion of the ethics policy is probably self-explanatory.

When a funeral director places a family in contact with a dove release company, they are taking a risk. They have, essentially, put the care of the family in the hands of someone outside their funeral home for an important aspect of the funeral. The funeral homes must be able to rely completely & confidently upon the character of the dove release representative. The F.H. director needs to know, with every confidence, that the dove release coordinator will treat his/her funeral family with the highest of compassion, respect, and professionalism.

The F.H. director also needs to be confident that the dove release coordinator will show up on time, to every single release, every time. He/she is staking his/her reputation on it.

When I was newer in the dove release business, I faced the burden of proving my reliability, perhaps more than the average "dove wrangler": A few of the funeral homes told me they'd had to deal with a lady, in the past, who would sometimes just not show up for the dove release at all. Her business faded quickly because they could not risk her un-reliability as a factor in their services. So I had to build my reputation for 100% reliability through time, gaining their confidences by being someone they could unquestionably count on.

Similarly, brides, grooms, and wedding vendors must know, through the reputation a dove release company has earned, that their dove release coordinator will be perfectly reliable. The last thing a bride needs to worry about on her wedding day is whether or not a vendor will show up on time for her very important day.

If there are impending circumstances which threaten the ability of the dove release coordinator to perform the dove release (heavy rains, winds, an "Act of God," etc.) a good coordinator would never just "not show up" to a release. He/she would make every possible effort to communicate with the contact for the event.